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CBT the “Gold Standard” in Dealing with Insomnia


One generally doesn’t expect to see a soft drink and a therapeutic approach in the same story, but here we are, as Pepsi’s new offering, Driftwell, an aid for “coronasomnia,” was introduced. The article, which described the new soft drink, its ingredients, and proposed launch date, ended by quoting a member of the American Academy of Sleep Medicine who noted that for those who are combatting insomnia, CBT remains the gold standard.

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