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Albert Bandura, In Memoriam
It is with great sadness that we inform you that Albert Bandura, one of psychology’s most important and influential proponents, has died. He was 95.
At the beginning of the millennium, he was the world’s fourth most cited psychologist and top-most among those in CBT.
His early work on aggression, the Bobo doll experiments, showcased children’s mimicking of adult behavior; the more violent the adult, the more likely the child would be to imitate violence, and sometimes add new assaults not modelled by the adult. Rewarding the adult behavior made the children’s response all that stronger. He demonstrated that it was not only reward and punishment that drives behavior, but social modelling as well.
His work on learning theory and beliefs about self greatly affected the field. People’s beliefs about themselves affects their lives.